Big or small, every project needs a vision – who it’s for, what it’s about, what it could achieve, what success will look like.


We work with you to discern (but not invent) a shared project vision. It’s a collaborative process that uses observation and desk research, individual ‘speed-dating’ interviews and workshop sessions.


Your project vision will belong to everyone. Hearing from a wide range of contributors and stakeholders allows true insights to surface.


The outcome is a single, coherent statement against which to test all ongoing work. Designs will evolve, ideas change, budgets flex. Your project vision is the ultimate arbiter of what to keep, what to let go (and why).